Designed a seamless platform for advertisers to launch and manage campaigns independently—boosting efficiency and accessibility.
Revamped Shopee’s chatbot with AI-driven prompts that adapt to user context—enabling faster, smarter support experiences between sellers and buyers.
Added gamification to employee training, turning a low-engagement system into a fun, goal-driven experience.
Created a mobile app to help caregivers manage tasks, track care, and stay connected with healthcare services.
Mapped a full smoking journey to uncover insights and design opportunities for safer, more mindful vape experiences.